SEA4 Brand Online Lead
Core
Strategic and commercial lead for the Brand's online business across SEA4, owning online strategy, P&L, and driving revenue, profitability, and market-share growth.
Role type
Senior Brand Online Manager (Strategy & P&L)
Builds
Online strategies, commercial plans, and platform-specific growth initiatives for a beauty brand across Southeast Asia.
Domain
Beauty / Digital Commerce / E-commerce
Deliverable
product features
Required skills
Brand strategy, digital commerce strategy, P&L management, marketplace management, TikTok Shop strategy, Lazada eKAM management, new product launch planning, cross-functional stakeholder management, team leadership
Preferred skills
Data analysis, consumer insights, emerging platform assessment
Technologies
TikTok Shop, Lazada
Responsibilities
Define and lead SEA4 Online strategy; Own the SEA4 Online P&L; Lead TikTok Shop strategy; Serve as Lazada eKAM lead; Develop integrated online marketing and commercial plans; Lead key online transformation and growth projects; Lead, coach, and develop the Online Brand team.
Seniority
Senior, hands-on IC & Team Lead