耐消新品营销Leader-抖音电商
Core
Lead new product marketing for durable consumer goods (mobile phones, digital devices, home appliances, home decor) on Douyin E-commerce, driving category growth and consumer awareness through annual planning and campaign execution.
Role type
Senior New Product Marketing Leader (Douyin E-commerce)
Builds
New product launch campaigns, category growth initiatives, and high-impact marketing events for durable consumer goods brands.
Domain
E-commerce / Digital Marketing / Consumer Electronics & Home Goods
Deliverable
product features
Required skills
New product marketing strategy, cross-platform campaign planning, data analysis, content trend identification, budget management, stakeholder coordination
Preferred skills
Experience with mobile/digital/home appliance categories, platform-side marketing experience, creative production (TVC, social media), crisis management
Technologies
Data dashboards, social media platforms, e-commerce analytics tools
Responsibilities
Develop annual marketing calendars and new product activity plans; design user strategies and scenarios across the e-commerce ecosystem; identify content trends and execute viral marketing events; diagnose business issues and formulate actionable strategy recommendations.
Seniority
Senior, hands-on IC