Senior Product Marketing Manager
Core
Lead strategic marketing initiatives for the Digital Appliance organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies, marketing materials, sales support tools, and training resources for digital appliances.
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Strategic marketing, competitive analysis, market research, forecasting, inventory planning, cross-functional collaboration, Microsoft Office Suite
Preferred skills
MBA, experience with online and big-box retailers, knowledge of digital marketing tools
Responsibilities
Develop and execute comprehensive go-to-market strategies, conduct in-depth competitive analysis, collaborate with cross-functional teams to create marketing materials, manage forecasting and inventory planning, build and maintain relationships with key national and regional accounts.
Seniority
Senior, hands-on IC