Senior Product Marketing Manager
Core
Lead strategic marketing initiatives for the Digital Appliance organization, focusing on product positioning, competitive analysis, and customer engagement to drive market growth.
Role type
Senior Product Marketing Manager
Builds
Go-to-market strategies for product launches and lifecycle management
Domain
Consumer Electronics / Digital Appliances
Deliverable
product features
Required skills
Strategic marketing planning, competitive analysis, market research, forecasting, inventory planning, account management
Preferred skills
MBA, experience with online and big-box retailers, knowledge of digital marketing tools
Technologies
Microsoft Office Suite (Excel, Word, PowerPoint)
Responsibilities
Develop and execute comprehensive go-to-market strategies, conduct in-depth competitive analysis, collaborate with cross-functional teams to create marketing materials, manage forecasting and inventory planning, build and maintain relationships with key national and regional accounts
Seniority
Senior, hands-on IC