Sales Manager, Content EC
Core
Manage end-to-end content marketing and paid media strategy for Philips' personal care small appliances (electric toothbrushes, water flossers, shavers, hair dryers, beauty devices) on the Douyin platform.
Role type
Senior IC content marketing and paid media manager (Douyin ecosystem)
Builds
Content supply, ad creative, and live-stream conversion strategies for Philips personal health products
Domain
Consumer electronics / Personal care / Digital marketing (China)
Required skills
Douyin ecosystem strategy, paid media (Qianchuan) management, content matrix planning, live-stream conversion optimization, data-driven decision making, creative testing and iteration, cross-functional collaboration
Preferred skills
Proven track record of high-performing ad creatives, experience with Douyin data tools (Ocean Engine, E-commerce Compass, Feigua, Chanmama), ability to lead content direction
Technologies
Douyin, Qianchuan, Ocean Engine, E-commerce Compass, Feigua, Chanmama
Responsibilities
Plan content supply and ad spend strategies aligned with business goals; manage content matrix, self-broadcast, influencer seeding, and ad creative production; monitor campaign metrics (CTR, CVR, CPA, ROAS) and optimize strategies; establish testing and iteration mechanisms for ad creatives
Seniority
Senior, hands-on IC