Head of Integrated Marketing Communications & Events, APAC
Core
Lead B2B marketing strategy and events for TikTok for Business across 10 APAC markets and China outbound/export markets to help brands create TikToks.
Role type
Head of Integrated Marketing Communications & Events
Builds
B2B marketing campaigns, events, and client acquisition strategies for enterprise and mid-market brands
Domain
Social media marketing (TikTok) / B2B / APAC
Required skills
B2B marketing strategy, large-scale event management, client acquisition, data analysis, budget management, team leadership, stakeholder navigation
Preferred skills
New client acquisition planning (lead generation to activation)
Responsibilities
Devise B2B marketing communication strategy, drive new client acquisition, execute integrated marketing campaigns including events, manage analysis and reporting, oversee budget management, partner with global teams, lead and manage a team of marketers and event specialists
