2WP_Marketing specialist
Core
Define, implement, and track overall communication strategy for internal and external channels, managing budgets and co-marketing activities for two-wheeler and powersports products.
Role type
Marketing Specialist (B2B)
Builds
Global/regional communication strategies, product-specific content, and co-marketing initiatives for two-wheeler and powersports products.
Domain
Automotive (Two-wheeler & Powersports)
Deliverable
product features
Required skills
Communication strategy development, B2B marketing, event management, social business, social media, budget planning, compliance with brand positioning
Preferred skills
International communication scope, pre-selling and co-marketing opportunity identification
Technologies
None stated
Responsibilities
Plan and control regional business unit communication budget; Define content of product specific communication; Manage and track tasks, timeplan and budget for external & internal events; Participate in early involvement at customer for pre-selling & co-marketing opportunities
Seniority
Mid-level (3-5 years experience)