Product Marketing Manager (App & Software)
Core
Shape long-term direction of product solutions for mobile app advertising in the App & Software industry to drive advertiser growth and ad revenue.
Role type
Senior Product Marketing Manager (App & Software)
Builds
Customer-centric product solutions for mobile app advertisers globally
Domain
Digital advertising, App & Software industry, Performance marketing
Deliverable
product features
Required skills
Mobile marketing strategy, App measurement (SDK, SKAN, attribution, MMP), Go-to-market strategy, Data analysis, Cross-functional collaboration, O2O industry knowledge, App catalog product experience
Preferred skills
None stated
Technologies
SDK, SKAN, MMP
Responsibilities
Define strategy and direction for product solutions based on mobile marketing trends; Partner with sales and product teams to develop go-to-market strategies; Collaborate to build customer-centric solutions; Utilize data to understand pain points and prioritize solutions for product development
Seniority
Senior, hands-on IC
