Measurement Partner, CPG
Core
Partner with CPG clients and agencies to measure advertising effectiveness and drive behavior change on the platform.
Role type
Senior IC marketing sciences partner (measurement strategy)
Builds
Measurement strategies and advanced analytics projects for CPG advertisers
Domain
Digital advertising, Marketing Sciences, CPG industry
Deliverable
production ML models | dashboards & analysis
Required skills
Media Mix Modeling, experiment design, incrementality measurement, attribution modeling, market lift measurement, auction environment analysis, SQL, R, quantitative fluency
Preferred skills
Graduate degree in science/math/business, advertising agency experience, inferential problem-solving, privacy-first measurement systems, custom analytical work
Technologies
SQL, R
Responsibilities
Develop measurement strategies for CPG clients, implement learning agendas with revenue/product teams, analyze data for advanced analytics projects, manage client and agency feedback
Seniority
Senior, hands-on IC
