Measurement Science Manager
Core
Design and deliver experiments (A/B tests, holdouts, incrementality studies) to demonstrate ad value and drive campaign optimizations and budget decisions for CPG brands and agencies.
Role type
L4 Measurement Science Manager (Advertising Efficacy)
Builds
Custom code, dashboards, self-service tools, and new metrics for the measurement toolkit
Domain
Advertising measurement, media/marketing experimentation, CPG retail
Required skills
A/B testing, holdout designs, incrementality measurement, statistical data analytics, data storytelling, advanced visualization, SQL, Python or R, strategic recommendations
Preferred skills
Lift measurement studies, directing sales teams in analytic capacity, ad auction mechanics, targeting algorithms, attribution models, AI in daily workflows
Responsibilities
Design and deliver experiments demonstrating ad value, partner with advertisers to shape media measurement approaches, build self-service tools and dashboards, surface client upsell opportunities and operational improvements
Seniority
L4, hands-on IC with strategic impact
