Measurement Science Lead
Core
Lead external measurement science voice to scale advertiser impact measurement, operationalize incrementality studies, and inform product/revenue strategy.
Role type
Senior IC measurement science lead (advertising analytics)
Builds
Incrementality studies, first-party measurement pilots, and deep campaign analytics for Universal Ads
Domain
Digital advertising, media measurement, and video ad buying
Deliverable
production ML models | dashboards & analysis | client delivery
Required skills
Experimental research design, geo-based and quasi-experimental studies, data analysis tools, Python, measurement technologies, stakeholder influence
Preferred skills
Third-party vendor partnership, product roadmap prioritization, performance narrative creation
Technologies
Python, geo lift, holdout, DiD, reverse holdout, MTA, MMM
Responsibilities
Design and execute geo-based and quasi-experimental studies; Trial and evaluate first-party measurement solutions in early-stage pilots; Conduct deep dives into creatives, audience delivery, and performance drivers; Translate measurement results into clear business implications for clients and sales; Partner with product and engineering to refine measurement infrastructure; Collaborate with sales to align on realistic performance expectations
Seniority
Senior, hands-on IC
