Director, Measurement & Attribution
Core
Senior measurement leader owning closed-loop sales attribution and incrementality measurement for a media business using transaction data.
Role type
senior IC measurement director
Builds
automated measurement pipelines and client reporting deliverables
Domain
advertising measurement and analytics
Deliverable
production ML models
Required skills
closed-loop sales attribution, incrementality measurement, causal inference, SQL, Python, retail media networks, clean rooms, DSPs, programmatic advertising, AI tools
Preferred skills
marketing mix modeling, IAB/MRC retail media guidelines, CPG purchase-data company background
Responsibilities
define sales attribution offering, design incrementality measurement, productize client reporting, present results to CPG/agency leaders, set measurement standards, build automated pipelines with engineering, lead and develop analysts
Seniority
Senior, hands-on IC
