Measurement Science Manager
Core
Design and deliver rigorous advertising measurement studies (A/B testing, holdout, incrementality) to demonstrate the measurable impact of digital advertising for consumer brands.
Role type
Senior IC measurement science manager (advertising analytics)
Builds
Scalable analytical tools, dashboards, and methodologies for advertising effectiveness
Domain
Digital advertising measurement and statistical analytics
Deliverable
dashboards & analysis
Required skills
Experimental design, statistical analysis, SQL, Python or R, data visualization, storytelling, client strategy, project management
Preferred skills
Advertising lift measurement studies, sales team guidance, auction mechanisms, AI-powered tools
Technologies
Tableau, Mode, Excel
Responsibilities
Design and deliver rigorous measurement studies (A/B testing, holdout, incrementality); Transform large-scale first-party datasets into statistical insights; Partner with advertisers to develop customized measurement approaches; Translate analytical findings into strategic business recommendations; Build trusted relationships with CPG brands and agencies; Develop compelling presentations and dashboards; Build reusable analytical solutions and self-service tools; Collaborate with internal teams to influence commercial decisions.
Seniority
Senior, hands-on IC
