Senior Marketing Manager, Insurance
Core
Lead broker engagement and underwriting enablement strategy through digital marketing campaigns and content creation for an InsurSec provider.
Role type
Senior Integrated Marketing Manager (B2B2C)
Builds
Broker-facing content, multi-touch campaigns, sales enablement materials, and event programs for cyber insurance and specialty lines.
Domain
Insurance (Cyber, Tech E&O, MPL) and Cybersecurity
Deliverable
product features
Required skills
B2B2B marketing strategy, sales enablement material creation, marketing automation (HubSpot/Marketo), event management, data analytics, cross-functional collaboration
Preferred skills
Insurance industry experience, broker-carrier relationship knowledge, technical writing for complex concepts
Technologies
HubSpot, Marketo
Responsibilities
Develop broker-facing content and campaigns, manage event marketing calendar and vendor contracting, audit marketing tech stack and analytics, build feedback loops with sales and underwriting teams, create sales enablement assets like pitch decks and one-pagers
Seniority
Senior, hands-on IC