Performance Marketing Lead
Core
Build the digital demand engine for autonomous cyber defense by running paid distribution, optimizing conversion paths, and managing webinars to create sales-qualified pipeline.
Role type
Senior IC performance marketing lead (B2B SaaS/cybersecurity)
Builds
Paid search, LinkedIn, retargeting, sponsored content, webinar programs, landing pages, and nurture campaigns
Domain
Cybersecurity / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search, LinkedIn advertising, retargeting, webinar management, landing page optimization, conversion rate optimization, HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Webflow, Framer, AI tools for content generation, data analysis, creative direction
Preferred skills
Experience in cybersecurity or technical categories, AI-native workflow implementation, agency management
Technologies
HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Search Console, Ahrefs, Semrush, Webflow, Framer
Responsibilities
Run paid search, LinkedIn, and retargeting campaigns to generate qualified demand; Build and optimize landing pages and conversion paths; Own webinar promotion, execution, and follow-up nurture programs; Configure tracking, attribution, and reporting for campaign performance; Use AI to accelerate asset creation, campaign briefs, and analysis
Seniority
Senior, hands-on IC