Paid Digital Marketing Manager
Core
Design, implement, and optimize scaled paid digital campaigns to drive demand, accelerate sales pipeline, and generate revenue for Stripe's self-serve and sales motions.
Role type
Senior IC Paid Digital Marketing Manager
Builds
Scaled paid digital campaigns and programs
Domain
Financial technology / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social/display strategy, direct response, B2B marketing, growth marketing concepts (attribution, incrementality), advanced analytics, experimentation roadmap management, audience management, cross-functional collaboration
Preferred skills
ABM experience, Salesforce/Marketo proficiency, sales concepts and metrics expertise
Responsibilities
Drive ideation, strategy, and execution of scaled paid campaigns; manage testing agenda and media plans; optimize against key metrics (MQLs, SQOs, Signups, revenue); partner with stakeholders to build best-in-class paid programs; report on campaign performance; shift spend to maximize value; identify program weaknesses and create improvement plans