广告客户增长运营-抖音生活服务
Core
Drive growth and revenue for small-to-medium advertisers on Douyin's local life services platform by optimizing ad spend mechanisms, content, and marketing capabilities.
Role type
Senior B2B strategy operations manager (advertising growth)
Builds
Ad revenue, advertiser scale, and conversion efficiency for local life services
Domain
Local life services / Digital advertising
Required skills
B2B strategy operations, ad platform mechanics, cross-functional coordination, data analysis, project management
Preferred skills
AI outreach strategy, local life merchant operations, full-funnel conversion optimization
Technologies
AI outbound calling, AI private domain tools
Responsibilities
Design incentive and activity strategies to boost advertiser scale and quality; Collaborate on product capabilities for models and content to improve ad performance; Analyze merchant pain points to deliver actionable business plans; Leverage AI channels to increase strategy coverage and ad revenue.
