Senior Marketing Manager
Core
Own and execute Affle's marketing activities for the Chinese market, acting as the primary partner for sales and customer success teams to drive regional growth.
Role type
Senior B2B Marketing Manager (AdTech/Mobile Apps)
Builds
Regional campaigns, events, sales enablement materials, and localized content for Affle's tech platforms in China.
Domain
AdTech, mobile app marketing, performance-driven environments
Deliverable
product features
Required skills
B2B marketing strategy, event planning and execution, sales enablement, localization, project management, cross-functional collaboration, English communication
Preferred skills
AdTech/martech background, familiarity with DSPs and performance KPIs (ROAS, CPA, LTV), experience in high-growth organizations, AI tool usage
Technologies
WeChat, AI-powered marketing tools
Responsibilities
Plan and execute high-impact events (conferences, dinners, sponsorships); localize global marketing assets for Chinese audiences; produce sales collateral, case studies, and playbooks; support sales teams with lead generation and ABM initiatives; contribute to global marketing campaigns and share regional insights.
Seniority
Senior, hands-on IC
