泰国营销活动策略Leader-TikTok Shop
Core
Lead core marketing campaigns (major sales events, payday promotions) for TikTok Shop in Thailand to drive GMV, buyer growth, and budget efficiency.
Role type
Senior Marketing Strategy Leader
Builds
High-impact promotional campaigns and event mechanisms
Domain
E-commerce / Social Commerce
Required skills
Campaign planning, Budget management, Data analysis, Cross-functional collaboration, Team leadership, OKR tracking
Preferred skills
Master's degree, English fluency, Advanced Excel skills
Technologies
Excel
Responsibilities
Plan and execute major sales events and payday promotions; Track market trends to optimize campaign mechanisms; Analyze campaign performance and output optimization plans; Coordinate with category marketing, operations, and influencer teams; Lead and manage the team to ensure execution alignment with business goals.