Web Strategist (m/f/d)
Core
Drive the evolution of PwC Luxembourg's web ecosystem, ensuring the firm's digital presence is accurate, discoverable, user-centric, and aligned with business objectives.
Role type
Senior Web Strategist
Builds
PwC Luxembourg's external websites and digital presence
Domain
Professional Services / Digital Marketing & SEO
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
SEO strategy, Content Management Systems (CMS), analytics tools (Semrush, Google Search Console, Adobe Analytics), HTML/CSS, UX principles, digital project management, AI search trends (AEO, GEO)
Preferred skills
Generative Engine Optimisation (GEO), Answer Engine Optimisation (AEO), website production workflows
Technologies
Semrush, Google Search Console, Adobe Analytics, HTML, CSS
Responsibilities
Maintain and improve external websites, define and execute web strategy including SEO and AI-driven search experiences, coordinate website updates and content workflows, monitor performance and translate insights into recommendations, advise stakeholders on SEO best practices, improve user journeys and content architecture
Seniority
Senior, hands-on IC
