Digital Website Publisher
Core
Manage, publish, and optimize web content and digital assets to deliver an accurate, engaging, and accessible user experience across all platforms.
Role type
Digital Website Publisher
Builds
Landing pages, campaign pages, microsites, and other digital assets
Domain
Digital publishing, web content management, SEO, and analytics
Deliverable
product features
Required skills
CMS management, SEO strategy, web analytics, A/B testing, UX principles, content optimization, project management
Preferred skills
Adobe Experience Manager, AI-driven search platform knowledge, digital transformation strategy
Technologies
Google Analytics, Adobe Analytics, CMS (e.g., Adobe Experience Manager)
Responsibilities
Oversee daily website operations and content accuracy; Analyze user behavior and generate performance reports; Conduct keyword research and implement SEO strategies; Lead A/B and multivariate testing to optimize conversions; Collaborate with cross-functional teams on digital campaigns; Pilot innovative digital experiences and tools.
Seniority
Mid-level, hands-on IC
