Digital Marketing Lead, APAC
Core
Lead end-to-end digital marketing strategy and execution across APAC (Australia, India, SEA, HK, Japan) to drive net-new customer acquisition and revenue for a fintech platform.
Role type
Senior IC Digital Marketing Lead (Regional)
Builds
Regional digital marketing campaigns, web experiences, and demand generation pipelines for B2B fintech clients.
Domain
Fintech / B2B Technology
Deliverable
product features
Required skills
B2B digital marketing strategy, net-new customer acquisition, team leadership & coaching, paid media management (SEM, Paid Social, Programmatic), web localization & UX optimization, analytics & attribution modeling, agency & vendor management, budget allocation & ROI forecasting, commercial acumen.
Preferred skills
Fintech or B2B tech experience, experience managing multi-market regional teams in APAC.
Technologies
GA4, Salesforce, Marketo, Looker, Search/SEM tools, Programmatic platforms.
Responsibilities
Formulate and execute multi-market digital marketing strategy; oversee integrated demand generation campaigns; lead regional web strategy and localization; manage agency partners and media budgets; analyze campaign performance and optimize ROI; coach and develop local/regional digital marketers.
Seniority
Senior, hands-on IC with leadership responsibilities
