Social Media Lead
Core
Build the strategy and operating system for Ramp's social media presence to drive visibility, demand, and brand credibility across the company.
Role type
Strategic Social Media Lead
Builds
Social strategy, operating models, distribution plans, and community management systems for a B2B fintech platform.
Domain
Fintech / B2B SaaS
Deliverable
product features
Required skills
Strategic social media leadership, editorial judgment, performance and brand measurement, agency management, cross-functional collaboration, data-driven goal setting
Preferred skills
Experience with LinkedIn, X, Meta, YouTube, emerging community channels, influencer management
Technologies
LinkedIn, X, Meta, YouTube
Responsibilities
Set social strategy and prioritize high-impact moments; decide story ownership and build distribution plans; coach employees and executives on content creation; manage community support and contractor bench; align producers, Brand, Comms, and Growth teams; establish scorecards and use insights to improve performance.
Seniority
Mid-Senior, hands-on strategic lead