Product Marketing Manager, Gaming
Core
Drive product strategy and go-to-market execution for TikTok's advertising solutions targeting mobile app and gaming advertisers.
Role type
Product Marketing Manager (Gaming & App Ads)
Builds
Advertising products and solutions for mobile gaming and app advertisers on TikTok
Domain
Mobile Marketing, Performance Marketing, Gaming
Deliverable
product features
Required skills
Mobile gaming industry knowledge, App measurement (SDK, SKAN, attribution, MMP), Product marketing strategy, Go-to-market planning, Data analysis, Cross-functional collaboration
Preferred skills
Experience at a technology company, media agency, or consulting firm in gaming
Technologies
SDK, SKAN, MMP
Responsibilities
Define product strategy direction based on mobile marketing trends, Develop go-to-market strategies for mobile app ads adoption, Collaborate with product teams to build customer-centric solutions for gaming advertisers, Partner with sales to drive ad revenue growth and understand client pain points, Utilize data to formulate business requirements and prioritize product development
Seniority
Mid-Senior, hands-on IC
