Senior Associate (Social Insights)
Core
Senior Social Insights Analyst conducting research, analysis, and trend spotting for brand clients to drive marketing decisions.
Role type
Senior Social Insights Analyst
Builds
Social listening reports, trend analyses, and strategic insights for brand clients
Domain
Digital Marketing / Social Media Analytics
Deliverable
dashboards & analysis
Required skills
Social listening, data analysis, SQL, Snowflake, Tableau, Google Slides, Excel, social media platform fluency, data storytelling
Preferred skills
Index scoring, validation, methodology creation, semi-automated workflow design
Technologies
Sprinklr, Brandwatch, Pulsar, Snowflake, Tableau, Google Slides, Excel
Responsibilities
Host discovery sessions to define research objectives; construct queries and research plans for social monitoring; deep dive into data to uncover drivers of social buzz; monitor emerging trends via social listening; implement social analysis for campaigns and advise on optimizations; create and edit reporting deliverables (slides, newsletters, Excel); visualize findings using charts and infographics; manage deliverable calendars for recurring and ad hoc reports
Seniority
Senior, hands-on IC
