Analyst, Growth Analytics
Core
Transform insights into action to optimize media investments and shape strategy across digital and traditional channels.
Role type
Analyst, Growth Analytics
Builds
Media measurement, attribution, and optimization strategies
Domain
Digital media and advertising
Deliverable
dashboards & analysis
Required skills
Data extraction, transformation, and loading (ETL); Web analytics implementation and tracking; Site visitor behavior analysis; Strategic decision support; Report creation in Word, Excel, Tableau, Looker, PowerPoint
Preferred skills
Data visualization tools (Excel 365, Tableau, Snowflake); Ad-serving platforms (Google Campaign Manager); Web analytics tools (Google Analytics, Adobe Analytics); Tag management tools (DTM/Launch, GTM, Tealium)
Technologies
Google Analytics, Adobe Analytics, Google Campaign Manager, DTM/Launch, GTM, Tealium, Tableau, Looker, Excel, PowerPoint, Word
Responsibilities
Develop understanding of client industry, business objectives, media plans, and consumer journey; Perform data extraction, transformation, and loading (ETL) with quality and hygiene checks; Coordinate with technical teams for web analytics implementation; Provide insights on site visitor behavior to identify optimization opportunities; Analyze vast datasets to uncover media insights for strategic decisions; Contribute to department capabilities on media and communications channels; Develop report content for ongoing deliverables and ad hoc reporting
Seniority
Entry-level to Junior