内容策略运营-抖音生活服务
Core
Build a scalable content growth system for Douyin Life Services, optimizing live streaming and short video content to drive traffic, conversion, and GMV for merchants across specific industry categories.
Role type
Senior Content Strategy & Operations Lead (Live Streaming & Short Video)
Builds
Replicable content growth frameworks, standardized industry content methodologies, and category-specific live streaming benchmarks.
Domain
E-commerce / Local Life Services (Food & Beverage, Travel & Accommodation, On-site Services)
Required skills
Live streaming content strategy, short video logic, category-specific content optimization, data-driven performance analysis (traffic, CTR, CVR, GMV), SOP creation, cross-functional project management, node marketing planning.
Preferred skills
Experience in F&B, travel, or on-site service sectors, proven track record of building GMV benchmarks from 0 to 1, successful large-scale promotion execution.
Responsibilities
Design content solutions for single live rooms and industry categories; optimize content scripts, scenarios, and product selection for target sub-categories; establish data review systems to improve natural traffic and conversion; collaborate with business, product, and influencer teams to scale content methodologies; plan major promotional events and category-specific campaigns.
Seniority
Senior, hands-on IC