Lead - Content Planner
Core
Develop and execute weekly/monthly content calendars and show frameworks for entertainment, commerce, and educational livestream programming.
Role type
Lead Content Planner (Livestream/Live Commerce)
Builds
Livestream content concepts, show frameworks, and end-to-end live campaign rollouts
Domain
E-Commerce / Digital Marketing / Live Streaming
Deliverable
product features
Required skills
Content strategy, livestream programming, performance metrics analysis, cross-functional collaboration, creative concept development, campaign planning
Preferred skills
Knowledge of social media tools, storytelling, pacing optimization, trend analysis
Technologies
Digital marketing tools, social media platforms
Responsibilities
Develop and execute content calendars for livestream programming; Create end-to-end content concepts and show frameworks; Oversee planning and rollout of key live campaigns and thematic events; Monitor livestream performance metrics (CTR, retention, GMV, conversion); Coordinate with Creators, KOLs, Partners, and internal teams; Propose content optimization strategies
Seniority
Mid-level, hands-on IC
