Senior Specialist - Marketing Key Account Management
Core
Develop and execute communication strategies, short video production, live-streaming campaigns, and influencer/affiliate programs to grow e-commerce clients' GMV and revenue.
Role type
Senior Specialist, Marketing Key Account Management (Communication Planning & Strategy)
Builds
E-commerce client sales performance and brand presence across digital channels
Domain
E-commerce marketing and digital media
Deliverable
product features
Required skills
Communication strategy development, short video production, live-streaming campaign management, influencer and affiliate program management, data analysis for ROI optimization, cross-functional collaboration
Preferred skills
TikTok platform expertise
Technologies
E-commerce platforms, social media platforms
Responsibilities
Develop tailored communication plans for e-commerce clients, conceptualize and coordinate short video content, plan and execute live streaming campaigns, manage influencer and affiliate partnerships, track and report on campaign metrics to optimize effectiveness
Seniority
Mid-Senior, hands-on IC