Lead - Communication Planning and Strategy
Core
Design tactical communication plans and innovative content mechanics for Live Streaming to convert viewers into buyers and drive GMV improvement.
Role type
Lead Communication Planner (Live Streaming)
Builds
High-conversion live streaming campaigns across TikTok, Shopee, and Lazada
Domain
Ecommerce / Live Streaming
Deliverable
product features
Required skills
Live streaming tactical strategy, creative growth mechanics, brand strategy customization, live calendar planning, performance analysis, strategic communication
Preferred skills
None stated
Technologies
TikTok, Shopee, Lazada
Responsibilities
Lead end-to-end communication planning for Live Streaming; Develop and pilot new creative tactics and interactive mechanics; Tailor communication plans for brand partners; Oversee live streaming calendar and coordinate with KOLs and production teams; Evaluate live stream data to identify revenue drivers and profitability optimization areas
Seniority
Senior, hands-on IC