SEM Specialist / Spécialiste SEM
Core
Execute and optimize paid search campaigns to drive high-intent traffic and measurable revenue for travel agencies.
Role type
SEM Specialist
Builds
Paid search campaigns for FlightHub and Justfly travel agencies
Domain
Travel / Performance Marketing
Deliverable
product features
Required skills
Google Ads management, keyword strategy, ad copy testing, landing page optimization, conversion tracking, bid management, data analysis
Preferred skills
SQL, analytics tools, experimentation frameworks
Responsibilities
Manage keyword lists and match types, run ad copy experiments, support landing page tests, analyze Google Ads performance, maintain negative keywords, monitor performance by device/region/query, adjust bids and budgets, validate conversion tracking
Seniority
Junior to Mid-level, hands-on IC
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