商业化客户运营-今日头条
Core
Drive brand advertising revenue growth for fast-moving consumer goods, daily chemicals, and local services clients by managing budgets, optimizing ad performance, and developing industry marketing methodologies.
Role type
Senior commercial operations specialist (brand advertising)
Builds
Brand advertising revenue and client campaign effectiveness
Domain
Digital advertising / Fast-moving consumer goods / Local services
Required skills
Client account management, industry strategy formulation, cross-functional collaboration, budget tracking, performance optimization, marketing methodology development
Preferred skills
Experience in FMCG/daily chemicals/local services, commercial sensitivity, content strategy
Technologies
N/A
Responsibilities
Manage client marketing budgets and ensure ad delivery effectiveness; Analyze industry trends to define short-term and long-term growth strategies; Lead cross-departmental initiatives to execute specialized industry campaigns.
Seniority
Mid-level, hands-on IC
