Product Marketing Manager - Spirio
Core
Product Marketing Manager responsible for the full funnel lifecycle (quiz to subscription payment and upsells) for a global B2C Spiritual Growth Platform.
Role type
Product Marketing Manager (Growth)
Builds
Spiritual Growth Platform (mobile apps, quiz funnels, subscription services)
Domain
Consumer subscription / Spiritual wellness / EdTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Growth/Performance Marketing in subscription products, A/B and multivariate testing, funnel and monetization metrics (CR, LTV, CPA, ROI, churn), product analytics tools (Amplitude, Mixpanel), conversion copywriting
Preferred skills
Quiz-based funnel optimization, experience in spiritual wellness, self-help, health & wellness, or EdTech niches
Technologies
Amplitude, Mixpanel
Responsibilities
Drive end-to-end funnel from quiz to upsell, diagnose user drop-off points, design and iterate paywall/upsell screens, run structured A/B testing engine, analyze price impact on CR/LTV, conduct cohort and retention analysis, validate new marketing angles, perform competitive analysis, collaborate with performance, design, analytics, and engineering teams
Seniority
Mid-level, hands-on IC