Chief Marketing Officer
Core
Executive leader driving profitable growth by governing the brand, generating demand, and ensuring marketing acts as a commercial growth engine.
Role type
C-level Chief Marketing Officer (CMO)
Builds
Global brand strategy, demand engine (paid media, CRM, lifecycle), partnerships ecosystem, and marketing operating cadence.
Domain
E-commerce, Athleisure, Fashion
Required skills
Strategic brand positioning, demand generation, marketing ROI/CAC/LTV management, executive leadership, commercial finance, data-led decision-making, partnership management, budget ownership, team development.
Preferred skills
Master's degree in Marketing/Business, experience in high-growth DTC/fashion brands, fluency in martech/analytics stacks, global marketing trends knowledge.
Technologies
Paid media platforms, CRM/lifecycle tools, attribution models, analytics frameworks, modern martech stacks.
Responsibilities
Define and execute growth strategy with CEO/ELT, own long-term marketing roadmap, establish marketing operating cadence, steward global brand strategy, act as executive decision-maker on brand trade-offs, own end-to-end demand engine, manage marketing budget and spend, lead senior marketing team, ensure compliance and mitigate risk, prepare function for scale.
Seniority
C-level, Executive Leadership Team