Chief Marketing Officer - Spirio
Core
Global CMO for a B2C subscription Spiritual Growth Platform, building a growth engine for user acquisition, brand, and creative marketing.
Role type
C-level Chief Marketing Officer (Growth & Brand)
Builds
Global growth engine, performance marketing campaigns, brand assets, and creative content for a mobile-first app.
Domain
Spiritual wellness / Mental health / EdTech / B2C Subscription
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2C performance marketing, paid acquisition strategy, creative marketing, brand strategy, data analytics, AI implementation, first-principles thinking
Preferred skills
Health & Fitness experience, Generative AI in creative workflows, knowledge of Eastern spiritual practices
Technologies
Meta, Google, MMP, attribution models, cohort analysis, LTV curves, generative AI tools
Responsibilities
Lead Performance and Brand marketing directions, manage significant marketing investments, optimize ROI and ROAS, build autonomous teams for new channels, oversee creative production and design systems.
Seniority
C-level, strategic partner