Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Core
Define and execute marketing strategy for Agoda's Flights Vertical (excluding pricing) across channels like CRM and Paid Performance marketing.
Role type
Senior Manager, Performance Marketing (Flights)
Builds
Data-driven marketing programs to improve customer lifetime value for the Flights business
Domain
Online Travel / Digital Marketing
Deliverable
product features
Required skills
Strategic planning, end-to-end data analysis, hypothesis testing, A/B testing, stakeholder management, team leadership, SQL, Tableau, MS Excel
Preferred skills
Digital/social media marketing, online travel industry experience, Python/R, statistical analysis
Technologies
SQL, Tableau, MS Excel, Python, R
Responsibilities
Define marketing strategy for the Flights Vertical; Spearhead development and optimization of marketing programs; Conduct end-to-end analysis of complex datasets; Design and evaluate experiments (A/B tests); Partner with business functions to identify growth opportunities; Monitor and report on business initiative effectiveness; Lead, mentor, and develop a team of analysts and managers.
Seniority
Senior, hands-on IC with people management