Associate Manager, Marketing Innovation (Bangkok-based, relocation provided)
Core
Spearhead development, execution, and optimization strategy for growing new and emerging marketing channels; conduct end-to-end analysis of large, complex datasets to translate raw data into actionable insights.
Role type
Associate Manager, Performance Marketing (Data Analytics focus)
Builds
At-scale marketing programs and channel growth strategies
Domain
Travel / Digital Marketing / Data Analytics
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Data analysis, hypothesis development, A/B testing design, SQL, Tableau, MS Excel, stakeholder management, commercial acumen, innovative problem-solving
Preferred skills
null
Technologies
SQL, Tableau, MS Excel
Responsibilities
Develop and optimize strategies for new marketing channels; Analyze complex datasets on channel performance and user behavior; Design and evaluate experiments (e.g., A/B tests) to drive data-driven decisions; Partner with business functions to identify opportunities and interpret trends; Communicate strategic recommendations to senior management.
Seniority
Mid-level Manager (4-6 years experience)