Lifecycle & Engagement Manager
Core
Lead lifecycle engagement and customer retention strategies for retail, partner, and white-label channels in the fintech industry.
Role type
Lifecycle & Engagement Manager
Builds
Automated customer journeys, onboarding, migration, and engagement campaigns for banking partners and white-label clients.
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
CRM and lifecycle marketing expertise, marketing automation platform proficiency, stakeholder management, data analysis, B2B partner collaboration
Preferred skills
Experience in financial services or investing, commercial acumen
Technologies
Braze
Responsibilities
Build and optimize automated customer journeys in Braze, manage stakeholder relationships with banking partners, coordinate campaign approvals, use customer insights to improve engagement and platform adoption.
Seniority
Mid-Senior, hands-on IC