Marketing Analyst / Analyste marketing
Core
Own and grow SEM performance for FlightHub by interpreting AI-generated insights, validating recommendations, and making strategic decisions on budget allocation and bidding.
Role type
Senior SEM Strategy Analyst (AI-augmented)
Builds
SEM campaigns and acquisition funnels for FlightHub travel agency
Domain
Travel / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SEM strategy, PPC management, A/B testing design, AI agent validation, stakeholder communication, data-driven decision making
Preferred skills
SQL, autonomous agent collaboration, gap identification in automated systems
Technologies
AI agents, SEM platforms, A/B testing tools
Responsibilities
Own SEM strategy and performance across FlightHub Canada, review and act on daily AI agent reports, validate AI-generated recommendations, design and measure A/B tests, partner with product and data teams to improve conversion funnels
Seniority
Mid-Senior, hands-on IC
