Email Marketing Automation & Conversion Specialist
Core
Optimise customer journeys, improve conversion rates, and ensure email communication performs at its best across multiple markets.
Role type
Email Marketing Automation & Conversion Specialist
Builds
Optimised customer journeys, improved conversion rates, and high-performing email campaigns
Domain
Retail / Digital Marketing
Required skills
Conversion rate optimisation (CRO), email marketing automation, email deliverability management, audience segmentation, personalisation, data analysis, testing methodologies, landing page optimisation, stakeholder collaboration
Preferred skills
Experience with Bloomreach, Drupal, Dynamic Yield, Google Postmaster Tools, HTML, CSS, Jinja
Technologies
Bloomreach, Drupal, Dynamic Yield, Google Postmaster Tools, HTML, CSS, Jinja
Responsibilities
Analyse conversion performance across campaigns, customer journeys and markets to identify optimisation opportunities; Drive conversion rate optimisation initiatives across landing pages, website modules and digital customer journeys; Improve email deliverability, inbox placement, sender reputation and list health across markets; Develop and validate test hypotheses related to segmentation, content, timing, customer journeys and personalisation; Collaborate with Ecommerce, DXP, Digital Media, Customer Data and IT teams to improve customer experiences; Monitor, analyse and report on conversion, deliverability and engagement KPIs to support data-driven decisions; Support technical initiatives within Email Marketing including authentication, tracking and optimisation projects
Seniority
Mid-level, hands-on IC
