Analista de Marketing y Operaciones Comerciales
Core
Connect Marketing and Commercial teams to generate demand, manage leads, coordinate campaigns/events, and transform commercial data into decision-making indicators.
Role type
Marketing and Sales Operations Analyst
Builds
Demand generation campaigns, lead management pipelines, commercial dashboards, and event programs
Domain
B2B services, Business Assurance
Deliverable
dashboards & analysis
Required skills
B2B marketing, digital marketing, lead management, commercial funnel management, CRM administration, data analysis, Excel, Salesforce
Preferred skills
Power BI, Google Analytics, Google Ads, LinkedIn Campaign Manager
Responsibilities
Coordinate and implement demand generation marketing actions; Manage digital campaigns and work with external marketing/communication/lead generation providers; Administer and track leads ensuring proper assignment and follow-up by the sales team; Support commercial pipeline tracking and CRM/Salesforce data quality; Coordinate events, webinars, trade shows, and client relationship actions; Elaborate reports, dashboards, and commercial indicators; Analyze campaign results and commercial activity to identify improvement opportunities; Work cross-functionally with Marketing, Sales, Business Development, and Client Management teams.