Brand & Digital Marketing Manager
Core
Lead the North America Seeds Brand & Digital Marketing organization, setting portfolio strategy and converting business priorities into integrated, measurable customer and channel experiences.
Role type
Senior Brand & Digital Marketing Manager
Builds
Integrated marketing and commercialization programs across digital, media, social, search, CRM, events, and sales enablement channels for the North America Seeds portfolio.
Domain
Agriculture / Seeds / Digital Marketing
Deliverable
product features
Required skills
Integrated brand and digital marketing strategy, cross-functional leadership, data-informed marketing investment, customer experience design, marketing automation, search optimization, team building, budget management, stakeholder management
Preferred skills
U.S. agriculture or row-crop market experience, Salesforce/Marketing Cloud expertise, large-scale integrated campaign leadership, advertising compliance knowledge
Technologies
Salesforce, Marketing Cloud, CRM platforms, web analytics, search, paid media, lead management, AI-enabled marketing tools
Responsibilities
Set and lead integrated brand and digital marketing strategy; Lead integrated marketing and commercialization across brands and channels; Advance digital marketing and customer experience capabilities; Drive data-informed marketing investment and performance; Lead cross-functional and external partnerships; Build and lead a high-performing marketing organization
Seniority
Senior, hands-on IC with leadership responsibilities