Specialist, CRM & Lifecycle Marketing
Core
Plan, brief, and execute direct-to-customer email and SMS marketing campaigns, optimizing for deliverability, engagement, and conversion.
Role type
Specialist, CRM & Lifecycle Marketing
Builds
Direct messaging campaigns and lifecycle communications for retail brands
Domain
Retail / E-commerce
Required skills
Email marketing, SMS marketing, Campaign execution, Segmentation, Personalization, Journey mapping, A/B testing, Multivariate testing, Deliverability management, Regulatory compliance (CASL)
Preferred skills
Fashion/Retail industry experience, Bilingualism (English/French)
Technologies
Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach
Responsibilities
Plan and execute targeted direct messaging campaigns, Manage email & SMS calendar, Implement segmentation and personalization tactics, Monitor campaign performance and implement optimizations, Participate in customer journey mapping, Collaborate with creative, content, product, and brand teams
Seniority
Specialist, hands-on IC