Spécialiste, CRM & Marketing Relationnel
Core
Plan, coordinate, and execute direct client activations and direct marketing campaigns (email and SMS) to optimize deliverability, engagement, and conversion for a retail brand.
Role type
CRM & Direct Marketing Specialist
Builds
Email and SMS campaigns, customer journey maps, and lifecycle communication flows
Domain
Retail / E-commerce
Deliverable
product features
Required skills
Email marketing, SMS marketing, campaign segmentation, personalization, customer journey mapping, A/B testing, multivariate testing, deliverability optimization, CASL compliance
Preferred skills
Experience in fashion, retail, or e-commerce, bilingualism (French/English)
Technologies
Braze, Salesforce Marketing Cloud, Klaviyo, Bloomreach
Responsibilities
Plan and execute targeted email and SMS campaigns, manage campaign calendars aligned with product launches, implement segmentation and personalization strategies, track campaign performance and optimize future campaigns, participate in customer journey mapping and lifecycle communication development, maintain process documentation and SOPs, collaborate with creative, content, product, and brand marketing teams, implement test & learn initiatives including A/B and multivariate tests
Seniority
Mid-level, hands-on IC