On Premise Trade Marketing Specialist
Core
Developing and executing trade marketing strategies for strategic on-premise retail clients, focusing on product visibility, POS material management, and consumer activation.
Role type
Trade Marketing Specialist
Builds
On-premise retail activations, POS material portfolios, and consumer engagement programs
Domain
FMCG / Energy Drinks / Retail Trade
Deliverable
product features
Required skills
Trade marketing, shopper marketing, project management, budget management, stakeholder management, data analysis, brief preparation, cross-functional coordination
Preferred skills
Experience with network retail clients, knowledge of consumer activation principles, ability to translate business strategy into market solutions
Technologies
POS materials, sales data analysis tools
Responsibilities
Create annual activation plans for strategic network clients, manage POS material portfolio (forecasting, production, distribution), conduct market visits and audit implementations, coordinate with creative agencies and suppliers, analyze implementation results and optimize future activations
Seniority
Mid-level, hands-on IC
