Senior Creative Strategist
Core
Senior Creative Strategist defining marketing problems, crafting creative briefs, and leading storytelling for Wise's international money transfer product.
Role type
Senior Creative Strategist
Builds
Paid Social, Paid Display, Audio campaigns and quarterly 'Mission Update' customer communications
Domain
Fintech / International Money Transfer
Required skills
Creative strategy, Customer research, Creative critique, Channel performance analysis, Storytelling, Cross-functional collaboration
Preferred skills
Self-starter attitude, Ability to thrive in dynamic environments
Technologies
Paid Social, Paid Display, Audio
Responsibilities
Unpack complex marketing challenges and define problem statements, Synthesize customer and market insights to drive creative direction, Write inspiring creative briefs for creative teams, Critique and refine creative concepts against strategic goals, Lead strategic direction for quarterly customer communications, Interpret channel performance data to optimize creative assets
