Media Effectiveness Development Lead - Media Mix Modeling
Core
Drive revenue growth and client adoption for Marketing Mix Modeling (MMM) and media experimentation solutions by acting as a strategic sales advisor and thought leader.
Role type
Senior Account Executive / Sales Lead (Media Effectiveness)
Builds
Marketing Effectiveness solutions (MMM, media experimentation) for client marketing teams
Domain
Media Analytics / Marketing Effectiveness
Deliverable
client delivery
Required skills
Strategic account management, consultative selling, RFP/RFI response, thought leadership, stakeholder influence, complex sales cycle management, business case development
Preferred skills
Conference/webinar speaking, industry thought leadership, French and English fluency
Technologies
Marketing Mix Modeling (MMM) platforms, media experimentation tools
Responsibilities
Identify and develop opportunities for MMM adoption, prepare high-value responses to RFPs/RFIs, promote solutions via thought leadership content, foster internal collaboration and knowledge sharing
Seniority
Senior, hands-on IC