Chargé(e) de Marketing B2B – France (CDD - un an) – H/F
Core
B2B marketing business partner driving commercial growth and lead generation for Wavestone's French market through multi-channel campaigns and ABM.
Role type
Senior B2B Marketing Manager
Builds
B2B marketing campaigns, ABM programs, and sales enablement assets
Domain
Professional Services / Consulting
Required skills
B2B marketing strategy, Account-Based Marketing (ABM), multi-channel campaign management, Salesforce CRM, lead generation, ROI analysis, cross-functional collaboration
Preferred skills
Digital marketing automation, AI tools, innovation in marketing practices
Technologies
Salesforce, digital marketing automation tools, AI platforms
Responsibilities
Partner with sales teams to define marketing plans aligned with business objectives; design and execute end-to-end multi-channel B2B campaigns; analyze campaign performance and optimize ROI; leverage CRM for lead tracking and conversion analysis; collaborate with internal experts to align local initiatives with global brand strategy.
Seniority
Mid-Senior, hands-on IC
