E-Commerce Manager (m/w/d)
Core
Responsible for the commercial development of a B2B online shop and steering performance across the entire digital customer journey to increase leads, conversion, and revenue.
Role type
E-Commerce Manager (B2B)
Builds
B2B online shop, digital customer journey, sales campaigns, landing pages
Domain
B2B E-Commerce, Digital Sales, Marketing
Deliverable
product features
Required skills
Commercial steering, stakeholder coordination, market/competitor/customer analysis, campaign management, conversion optimization, up/cross-selling, data-driven decision making, strategic forecasting
Preferred skills
Salesforce, Anaplan, GenAI/LLM tools
Technologies
Salesforce, Anaplan, GenAI/LLM tools
Responsibilities
Coordinate cross-functional teams (Traffic/SEO, Email, Lead Management, Tech, Sales, Analytics), derive target group-specific measures from market analysis, optimize digital customer journey, prepare commercial performance reports and strategic recommendations
Seniority
Mid-Senior, hands-on IC