VP, Media Strategy and Planning
Core
Lead Klick's media strategy and planning capabilities, defining investment philosophy, channel frameworks, and audience architecture to drive client business outcomes in healthcare, pharmaceutical, and life sciences.
Role type
VP, Media Strategy and Planning
Builds
High-performing media strategy teams and differentiated media practices within an agency context
Domain
Healthcare, Pharmaceutical, Life Sciences Advertising
Deliverable
production ML models
Required skills
Media strategy and planning, Integrated media strategy (paid, owned, earned), C-suite client relationship management, Media measurement and attribution modeling, Marketing mix optimization, Team building and talent development
Preferred skills
Thought leadership, Organizational transformation and change management, Emerging technologies application, AI integration
Technologies
Advanced analytics, Data partnerships, Attribution approaches, AI tools
