Director, Channel Strategy - US
Core
Define and execute integrated channel strategies for US customers to discover and trust medicines, orchestrating paid, owned, earned, and emerging AI-enabled digital channels.
Role type
Director, Channel Strategy
Builds
Scalable channel frameworks, governance principles, and measurement systems for US market engagement.
Domain
Healthcare / Life Sciences / Digital Marketing
Deliverable
product features
Required skills
Integrated channel strategy, omnichannel planning, paid media strategy, web strategy, search strategy, CRM strategy, digital customer engagement, stakeholder management, strategic program leadership, data-driven decision making, KPI development, cross-functional alignment.
Preferred skills
Regulated industry experience, healthcare marketing, AI-enabled discovery, integrated planning, agency management, digital analytics tools, framework building.
Technologies
Digital analytics, media measurement, web performance, dashboarding, AI-enabled engagement platforms.
Responsibilities
Lead integrated channel strategy creation and implementation; Partner with cross-functional teams to align strategy with brand priorities; Provide strategic guidance on digital presence evolution and AI-powered discovery; Develop strategy frameworks and governance principles; Define measurement frameworks and KPIs; Identify opportunities for innovation in media models and AI engagement; Drive capability building and knowledge sharing across the organization.
Seniority
Director, strategic leadership
